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Designing sites in accordance with Web accessibility principles is necessary in order to enable access to all users. If your website is less usable or built incorrectly, you will lose website visitors and may even be breaking the law!

The Disability Discrimination Act of 1995 says it’s unlawful to exclude disabled people from the web, while companies have proved that making a website easier for a disabled person to use would improve the take up of products by as much as 300%.

In April 2009, the British Standards Institution will publish the first British Standard on web accessibility, but why is a British Standard necessary? There are in excess 10m disabled people in the UK with an annual spending power estimated to be around £80bn per annum.
Research by the Disability Rights Commission in 2004 found that a great amount of goodwill exists among web designers towards disabled people, yet less than 20% of UK websites actually meet the basic criteria for accessible design.

Implementing the guidelines laid out by the W3C into your website means:

• An increase in the amount of visitors who can use your website.
• Your website will last longer because more devices such as web browsers, mobile phones etc start to comply with the standards.
• Your website should be easier to read by search engines.
• Your website will be viewable on other Internet ready devices.
• Most importantly, if your website adheres to the WAI (website accessibility initiative) you will reach more customers

The WAI have said that “at least 10% of the population in most countries have disabilities” Why should your website not be seen by less capable web users? To make your website as ‘usable’ as possible means that you can maximise your website reach.

Click here to request a FREE evaluation of your website!

If you are unsure or have any concerns, feel free to call us on 0800 611 8108 and we’ll be happy answer any questions you may have.

Watch your business grow with a website

First things fist, get started and contact us for a quote

If you want your business to be taken seriously and you want as much exposure as possible, you need a website.  Even if you are a local business you will have more chance to attract customers in your area if you have one because there are more and more people going online now than ever before.

According to recent statistics, over 35.5 million people are online in the United Kingdom - that’s a lot, especially when you consider the entire population of the UK is just 60 million.

Internet usage is growing at a phenomenal rate and people are embracing all aspects of it, from cooking ingredients to planning their journey to personal internet banking.

Don’t fall behind!

Your business needs to be where people are looking and now that people have less time for newspapers and their advertisements, the internet is where people go for their information and if your business is not there then you will be loosing out.

A website would be a fantastic addition to your business - you will be able to provide your customers with much more information about you and your business - and a website doesn’t pack up and leave at 5.30pm either, it carries on promoting your business and earning money for you, 24/7.

It is well worth the investment.